Pearls are now a girl’s best friend




Maybe diamonds are woman’s best friends but pearls belong to her heart. Woman and pearl have many common features: Mystery, charm, softness, sensuality. We love pearls because no other precious stone reflects so natural beauty.

Pearls are now a girl’s best friend thanks to yes, you’ve guessed it, the Kate effect again … plus a whole host of other stars making them trendy and sexy.

Duchess of Cambridge has given pearls a contemporary edge
Fashion trend watchers says Kate has helped revive the gem’s fashionable status, and It’s not just British royalty who are pearl advocates. Michelle Obama, Mariah Carey, Jessie J, fashion icon Sarah Jessica Parker and Rita Ora are also fans.

Kate teams her pearls with high-fashion outfits to create a more contemporary look – meaning the gem has suddenly become cool and worn by the likes of Jessie J and Rihanna

Do those natural wonders ever really drop off the fashionista radar? Girls have been wearing pearls since ancient Rome and beyond. A fragment of the oldest surviving pearl necklace, found in the sarcophagus of a Persian Princess who died in 520 B.C., is displayed in the Louvre in Paris.  A younger fashion set is now completely at home wearing classic pearl earrings and you’re as likely to see them in nightclubs and races.


Part of a pearl’s appeal is its organic origins: It comes from a living animal, a mollusk. And because pearls are slightly porous, they warm up against the skin as they are worn. The wearer and the gems become one, and organic things are another big trend.



These enchanting gems have represented beauty and perfection ever since man discovered them in ancient times. They have been the subject of countless tales of history, beauty, myth and elegance. Cleopatra dissolved a pearl in wine and drank it to prove her love to Marc Antony and ever since, the precious gem has adorned famously chic women throughout time.

A pearl is produced within the soft tissue of a living shelled mollusc.

Pearls that occur spontaneously in the wild – or ‘natural pearls’ – are rare but extremely valuable and are made up of nearly 100 per cent calcium carbonate and conchiolin.

They come in a variety of shapes but, the rounder they are, the more valuable.

The Arabian Gulf was the world’s first source of natural pearls and remained so for centuries. Natural pearls from the Gulf are notable for their transparent and high-luster nacre. Together with pearls from the Red Sea and the Strait of Manaar, they have been referred to as “oriental pearls” and are highly valued.

Cultured pearls, however, are the result of the a piece of mantle tissue from
a shell being transplanted into another shell.

The only way to differentiate between natural and cultured is via X-ray at a gem-testing laboratory – a cultured pearl will show a different structure.

Imitation pearls are made of mother-of-pearl, coral or conch shell.

£2.19m is one of most expensive pearls to be auctioned at Christie’s


Photo by Yulia Solovyeva

Styling by Irina Kalonatchi

Model wearing 3pc set of pearls.


Show-off jewels to celebrate the colors of the rainbow.

We are in love….  sequins, crystals, coloured rainbow neon stones, Swarovski elements, crochet, vintage touches – just gorgeous for a night out on the town.  And a necklace… its all about the statement rainbow necklace!


That shining drops in red, orange, yellow, blue, green and purple that appears in the sky after a rainstorm is the result of the sun’s reflection and refraction of water droplets. The secret hiding place of Shourouk jewels has been discovered and the pot of gold has been opened. Kaleidoscopic masterpieces of haute joaillerie that reward the power of color, statement and the refinement of detail.


Nuances that liven up any outfits and that are highlighted by bold design. Rubies, diamonds, emeralds and amethysts that also inspire new Psychedelic or Geo Moroccan print clothing pieces – because, as well all know, the bond between jewelry and fashion is ever tighter. Chemotherapy where jewelry mixes glamour and wellness, and the natural, ephemeral beauty creates a lifelong connection. Owning a piece of Shourouk is like owning a very glamorous piece of the world that has been tailored to perfection by a haute couturier.


Who is designer behind this brand? Shourouk Rhaiem studied graphic design, then pursued fashion studies at Studio Berçot in Paris. After working as a textile and accessories designer for some of fashion’s biggest houses, such as Chloé, John Galliano and Roberto Cavalli, she decided to launch her own accessory line.

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In each piece from Shourouk, you will find remnants of designer penchant for travel converging with her devastatingly chic Parisian heritage. Whether it is the extravagant palaces of Rajasthan colliding with the neon hues of the Paris nightclubs or some other creative mash-up, each bib necklace, statement earring and three-finger ring is a ping-pong match between ethnic exuberance cooled off with cosmopolitan refinement.

-11Shourouk designs for a contemporary and fashionable woman, offering a unique combination of refined embroideries style interacting with crystal and sequins. Using iridescent sequins, Swarovski crystal, pearls and stones blended with colourful threads.

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The word “statement” gets attached to many things in the fashion genre, but none quite pack the same punch as the necklace variety from SHOUROUK range. The right one can transform an outfit from dull to major in an instant — a white button down can go from staid to chic, a t-shirt turns from messy and unkempt into high-low fashion moment.

We’re obsessed with this bright, layered  red stones bib necklace, but nearly all of her pieces are same stunners.



-9Shourouk embodies the NEW boho girl. One who travels the world yet sees it though an urban lens. She’s vivacious yet streamlined. She’s wild yet graceful. This signature balancing act has made Shourouk a fixture in every magazine and spotted on tastemakers like Anna Dello Russo season after season

All Photos by Mani Veiszadeh