We are in love…. sequins, crystals, coloured rainbow neon stones, Swarovski elements, crochet, vintage touches – just gorgeous for a night out on the town. And a necklace… its all about the statement rainbow necklace!
That shining drops in red, orange, yellow, blue, green and purple that appears in the sky after a rainstorm is the result of the sun’s reflection and refraction of water droplets. The secret hiding place of Shourouk jewels has been discovered and the pot of gold has been opened. Kaleidoscopic masterpieces of haute joaillerie that reward the power of color, statement and the refinement of detail.
Nuances that liven up any outfits and that are highlighted by bold design. Rubies, diamonds, emeralds and amethysts that also inspire new Psychedelic or Geo Moroccan print clothing pieces – because, as well all know, the bond between jewelry and fashion is ever tighter. Chemotherapy where jewelry mixes glamour and wellness, and the natural, ephemeral beauty creates a lifelong connection. Owning a piece of Shourouk is like owning a very glamorous piece of the world that has been tailored to perfection by a haute couturier.
Who is designer behind this brand? Shourouk Rhaiem studied graphic design, then pursued fashion studies at Studio Berçot in Paris. After working as a textile and accessories designer for some of fashion’s biggest houses, such as Chloé, John Galliano and Roberto Cavalli, she decided to launch her own accessory line.
In each piece from Shourouk, you will find remnants of designer penchant for travel converging with her devastatingly chic Parisian heritage. Whether it is the extravagant palaces of Rajasthan colliding with the neon hues of the Paris nightclubs or some other creative mash-up, each bib necklace, statement earring and three-finger ring is a ping-pong match between ethnic exuberance cooled off with cosmopolitan refinement.
Shourouk designs for a contemporary and fashionable woman, offering a unique combination of refined embroideries style interacting with crystal and sequins. Using iridescent sequins, Swarovski crystal, pearls and stones blended with colourful threads.
WE’RE OBSESSED: SHOUROUK’S STATEMENT NECKLACE
The word “statement” gets attached to many things in the fashion genre, but none quite pack the same punch as the necklace variety from SHOUROUK range. The right one can transform an outfit from dull to major in an instant — a white button down can go from staid to chic, a t-shirt turns from messy and unkempt into high-low fashion moment.
We’re obsessed with this bright, layered red stones bib necklace, but nearly all of her pieces are same stunners.
Shourouk embodies the NEW boho girl. One who travels the world yet sees it though an urban lens. She’s vivacious yet streamlined. She’s wild yet graceful. This signature balancing act has made Shourouk a fixture in every magazine and spotted on tastemakers like Anna Dello Russo season after season
All Photos by Mani Veiszadeh
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